Dodge Associates, Inc. https://dodgeadv.com/ Advertising, Design and Public Relations Tue, 16 Aug 2022 15:59:25 +0000 en-US hourly 1 Brand Identities https://dodgeadv.com/brand-identities/ Mon, 26 Apr 2021 21:14:52 +0000 https://ce4d347ef8.nxcli.io/?p=823 Making Your Mark

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Brand Identities


From brand development to creative strategy to media and PR planning, we are dedicated to with finding ways to make your marketing more impactful. We are never satisfied with our work until you are satisfied with the results.





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]]> Simply Surimi https://dodgeadv.com/simply-surimi/ Thu, 22 Aug 2019 14:20:02 +0000 https://ce4d347ef8.nxcli.io/?p=122 Seafood Made Simple

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Consumers today want “clean” food made with a minimal number of natural ingredients. To help Trans-Ocean, the leader in the imitation crab category, enter the natural foods market, we created Simply Surimi, a new brand that broke category conventions by eliminating the word “imitation” in its product naming. Packaging connects with the natural food consumer with design that says wholesome and simple. Marketing support communicates key product attributes in a fun and friendly way.

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  • Trans Ocean Simply Surimi
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  • Trans Ocean Simply Surimi

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]]> Bristol County Savings Bank https://dodgeadv.com/bristol-county-savings-bank-2/ Thu, 22 Aug 2019 14:10:54 +0000 https://ce4d347ef8.nxcli.io/?p=119 Mobile, Mortgages & More

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From mobile banking to mortgages, home equity loans to CD’s, we help Bristol County Savings Bank promote its array of products and services and its support of local communities. We combine traditional media with targeted digital campaigns to reach consumers throughout Southeastern New England. PR activity that includes events and media outreach, communicate the bank’s generous charitable giving initiatives.

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]]> Great Chowder Cook-Off https://dodgeadv.com/great-chowder-cook-off/ Thu, 22 Aug 2019 14:00:19 +0000 https://ce4d347ef8.nxcli.io/?p=116 Clams for a Crowd

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The Great Chowder Cook-Off has long been considered the traditional start to the summer season in Newport. For the last couple of decades we have employed public-media relations tactics to help build the event’s brand and stir up local and regional coverage, as well as national visibility with the CBS Early Show, The Food Network, Parade magazine and Better Homes & Gardens. Our secret ingredient is our many close contacts in the media with the result being an event with a national profile and annual attendance figures that consistently exceeded expectations.

National Media On-site Participation/Coverage

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Jill Cordes of the Food Network.


CBS Early Show’s Ira Joe Fisher with the “Chowda” team.

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CBS Early Show live segment.

Local Media On-site Participation/Coverage


The Rhode Show live segment with chef/competitor.

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Michelle Muscatello of Morning 12 News with chef.


WPRI-TV’s Tony Petrarca MCs the award ceremony.

TV-Radio Coverage

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The GM and chefs talk chowder on The Rhode Show.

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The GM builds anticipation for the festival on talk radio.


The GM stirs things up on golocalprov.com.

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]]> MusselBound Tile Mat https://dodgeadv.com/musselbound-tile-mat/ Thu, 22 Aug 2019 13:50:39 +0000 https://ce4d347ef8.nxcli.io/?p=113 Sticky Solutions

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To help Musselbound, an ultra-strong adhesive that makes tiling projects less messy for do-it-yourselfers, we created in-store materials that appealed to the target consumers’ most likely desire – a beautiful backsplash. We redesigned product packaging to emphasize key product features while giving Musselbound a fresh brand identity that communicates “you can do this” simplicity. Display shippers attractively deliver key selling points.

  • Trans Ocean Simply Surimi

  • Trans Ocean Simply Surimi
  • Trans Ocean Simply Surimi

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]]> Swan Point Cemetery https://dodgeadv.com/swan-point-cemetery/ Thu, 22 Aug 2019 13:40:05 +0000 https://ce4d347ef8.nxcli.io/?p=110 Where Memories Live

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After keeping a low profile for decades, Swan Point asked us to reintroduce the cemetery as active and open to anyone in need of burial services. We went to work designing a more appealing and functional website, creating print and targeted digital advertising and engaging in media relations and event planning to expand visibility and introduce new services. The result was a strong increase in pre-need sales, as well as an influx of Rhode Islanders enjoying the grounds of the cemetery.

TV-Video Coverage

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Swan Point now offering eco-friendly burials.

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Swan Point going green by offering natural burials.

Radio Interviews


Anthony Hollingshead, Swan Point Cemetery.

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Is cremation or Burial More environmentally friendly?

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]]> North Coast Seafoods https://dodgeadv.com/north-coast-seafoods/ Thu, 22 Aug 2019 13:30:38 +0000 https://ce4d347ef8.nxcli.io/?p=98 A Fresh Approach

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A leading supplier of seafood to retailers and restaurants, we helped North Coast introduce its Naked Seafood brand to consumers in New England and beyond. With bold type and a clean design, the Naked brand grabs attention in the seafood case while signage, advertising and marketing materials communicate the clean, natural positioning.

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Introducing Naked Dog Food

Following the successful introduction of Naked Seafood, we designed packaging and created ads and social media posts to introduce this new entry in the pet food category.

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]]> Good Neighbor Energy Fund https://dodgeadv.com/good-neighbor-energy-fund/ Thu, 22 Aug 2019 13:20:15 +0000 https://ce4d347ef8.nxcli.io/?p=95 Keeping the Heat On

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Sponsored by the energy companies in the state and administered by United Way Rhode Island, the GNEF provides heating assistance to households in financial difficulty. For more than thirty years, we have spearheaded the marketing for the Fund and helped create one of the most recognizable and trustworthy brands in the state. Since inception, the Fund has raised more than $15 million and, more importantly, helped provide warmth to over 46,250 households during the winter months.

Radio Interviews


Mike Kirkwood, Chair of Fund, on InfoNation Show.

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Kevin Hennessy, Chair of Fund, on Morning News Show.

TV-Video Coverage

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Representatives from National Grid and United Way help launch program.


United Way CEO Courtney Nicolato discusses how those in need can get help.


GNEF “Warm Thy Neighbor” campaign offers assistance for families in need.

TV Spot


:30 – Providing warmth to our neighbors.

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]]> Nolan Ryan Beef https://dodgeadv.com/nolan-ryan-beef/ Thu, 22 Aug 2019 13:10:23 +0000 https://ce4d347ef8.nxcli.io/?p=200 The Legend of Texas Beef

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To revitalize the Nolan Ryan brand of beef products sold in supermarkets throughout Texas, we developed a new brand identity that connected the well-known legend with a home plate logo that consumers could quickly identify. The new design set the tone for shelf appeal in the meat department with labels, packaging and in-store signage. To take brand impact to the next level, stadium signage at the Houston Astros’ Minute Maid Park and print ads in local media presented the new look to beef-loving consumers.

Nolan Ryan Beef Labels

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Nolan Ryan Beef Advertisements
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]]> Waterfront Concerts https://dodgeadv.com/waterfront-concerts/ Thu, 22 Aug 2019 13:00:38 +0000 https://ce4d347ef8.nxcli.io/?p=328 Hitting All the Right Notes

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For more than 20 years, we’ve been creating excitement and helping attract crowds to summertime concerts in Rhode Island. We played a key role in making the Sunset Music Series at the Newport Yachting Center a destination for music-lovers throughout New England by working with artists ranging from the Beach Boys to Ben Folds to generate pre-show publicity. When the venue moved to Bold Point Park in East Providence, we pitched story ideas and interviews to the local media, helping Waterfront Concerts attract a record number of attendees.

TV-Video Coverage

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Katie Spaziano, GM of Bold Point Park visits with NBC 10’s Frank Coletta.

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Attendance spikes at East Providence concert venue.

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Original Beach Boy Mike Love talks music, career & tour on golocalprov.com

Radio Interviews

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Country headliner Hunter Hayes.


Bold Point Park GM Katie Spaziano.

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