To help Musselbound, an ultra-strong adhesive that makes tiling projects less messy for do-it-yourselfers, we created in-store materials that appealed to the target consumers’ most likely desire – a beautiful backsplash. We redesigned product packaging to emphasize key product features while giving Musselbound a fresh brand identity that communicates “you can do this” simplicity. Display shippers attractively deliver key selling points.
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